"I wanted to reach out to you and say thank you for the Elevate training and your guidance. It looks like I will be promoted to VP for FY23. Thanks again."
The impact
Designed for managers transitioning from leading individuals to leading other leaders, this program accelerated readiness for broader organisational leadership.
- Participant promotions linked to program participation, including advancement to VP level
- 23 cohorts delivered across the globe over two years, reaching approximately 2,300 leaders
- Program successfully redesigned before kick-off from in-person to fully virtual with no loss of learning outcomes or participant experience, due to Covid-19.
- Scalable resourcing model proven: 23 table coaches recruited, trained, and deployment-ready within one month
The context
Salesforce was experiencing rapid growth and needed to prepare a large population of managers for one of the most significant transitions in leadership, moving from managing individual contributors to leading other leaders. This shift demands a fundamentally different mindset and skillset, and with a global footprint, the challenge was delivering a consistent, high-quality experience at scale.
Our approach
LIW designed and delivered Elevate, a three-day immersive leadership experience built specifically for the leaders-of-leaders transition. A team of 7 facilitators and 23 table coaches maintained consistent, high-energy delivery across all regions. When the pandemic made in-person delivery impossible, LIW rapidly co-designed a fully virtual version that preserved the energy, depth, and impact of the original experience.
The lasting result
Elevate was a flagship leadership program within Salesforce, with promotions linked to participation. The virtual pivot gave Salesforce a proven model for delivering immersive leadership experiences beyond in-person settings, demonstrating that high-impact development can be delivered consistently at scale, across formats and geographies, without compromising quality.