By Dan Hammond, Chief Disruption Officer, LIW
The research says that people who announce their goals get a ‘social reward’ as if they had done the act, when all they have done is talk about it. This makes them less likely to succeed.
What does this mean for leadership?
If you want to announce your intentions, make sure it gives no immediate satisfaction: state your goal and also describe the effort you’ll have to make to achieve it.
e.g. ‘I’m going to run that marathon in September. I am so unfit, I will need to train 6 times a week. I am now going out for a run.’